We are currently searching a senior CRM & global E-mail specialist for a large, global Swiss company. The position is bas at the client’s global HQ.
In this position you will cover 2 roles:
You will be Responsible for the global newsletter program, and as such be in charge of driving the email & newsletter strategy and operational actions at global scale (loyalty, trigger email, transactional email, click& collect, social media…)
Handle markets’ needs and manage the email structure, in line with the main collection
launches, collaborations and the marketing focuses
Train the local team for their newsletter campaigns management
Ensure a daily support to the local team and challenge on analytics and main KPIs
Monitor and constantly improve the campaigns based on testing
Track and analyse visitors behaviour on the platforms using Web Analytics
You will actively participate to the migration from the current CRM solution to a fully integrated Salesforce Marketing Cloud marketing automation
