We are currently searching a senior CRM & global E-mail specialist for a large, global Swiss company. The position is bas at the client’s global HQ.
In this position you will cover 2 roles:
You will be Responsible for the global newsletter program, and as such be in charge of driving the email & newsletter strategy and operational actions at global scale (loyalty, trigger email, transactional email, click& collect, social media…)
Handle markets’ needs and manage the email structure, in line with the main collection
launches, collaborations and the marketing focuses
Train the local team for their newsletter campaigns management
Ensure a daily support to the local team and challenge on analytics and main KPIs
Monitor and constantly improve the campaigns based on testing
Track and analyse visitors behaviour on the platforms using Web Analytics
You will actively participate to the migration from the current CRM solution to a fully integrated Salesforce Marketing Cloud marketing automation
Reference . CRM & Email specialist
Type
Permanent
Statut
Ouvert
Lieu
French Switzerland
Langues
English, French
Seniorité
7-8
Mobilité
No
Description
Your profile:
Your 7-8 years of marketing experience with international organisations brought you a solid background on CRM and digital marketing strategies.
You have a solid experience piloting projects on SalesForce Marketing Cloud and coordinating efforts with Business, Management, Digital and IT contributors.
Beside your strong interest for new digital technologies and developments, you have an understanding of what's inside the solution to discuss with the IT, data, and marketing contributors (front end redesign).
You have good knowledge and are experienced with integrated marketing campaigns and digital business strategies.
Moreover, you can demonstrate strong experience in the management of complex and multinational projects.
Your very good knowledge in a broad range of digital marketing practices and your strong understanding of the customer centric approach are important.
